Applications of Artificial Intelligence - Commerce and Management

Description

Applications of Artificial Intelligence – Commerce and Management by Srinivasa Rao Medaboina is a syllabus-oriented textbook designed for B.Com, BBA and other allied disciplines II Semester students of AP State Universities, as per the UG Honours Programme (Single Major) syllabus w.e.f. 2025–26 prescribed by APSCHE.

This book explains Artificial Intelligence in simple language with a strong focus on business applications. It covers AI fundamentals, data pipelines, business intelligence, predictive analytics, risk modelling, fraud detection, recommendation systems, chatbots, sentiment analysis, supply chain automation, and ethical issues in AI.

With real-world business examples, case studies, and practical insights, the book bridges the gap between technology and commerce. It helps students understand how AI is transforming finance, marketing, retail, and management.

An essential guide for commerce students preparing for the future of AI-driven business environments.

About the Author

Mr Srinivasa Rao Medaboina is a Lecturer in Commerce at Government Degree College, Pithapuram, Andhra Pradesh. He is a Post Graduate in Commerce and Management and UGC NET Qualified in both the subjects. He is having 7+ years of teaching business studies at college level coupled with more than 15 years of combined experience in accounting, taxation, auditing & compliance practice, ERP implementations and IT Controls & Audit in both the business and Government.

He holds the certifications of Advanced Diploma from the CIMA (UK), Certified Internal Auditor from the IIA (USA) (currently non practicing), Financial Modelling and Valuation Analyst (FMVA) from CFI Institute (Canada), Fellow of Insurance Institute of India in Life Assurance, Professional Certificate in Data Science Ethics from Statistics.com and he is an IBM certified IT Scrum Master.

With a passion for integrating AI and modern analytics into business education, he focuses on bridging the gap between academic learning and real-world applications, helping students develop skills that are both practical and future-ready.

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