MY MOTHER WAS A BIG LIAR

Description

“Love the whole world as a mother loves her only child,” said Gautam Buddha. My Aais’ love is something that no one can explain. It is made of sacrifice and pain. It is unselfish and enduring, no matter what happens. Nothing can destroy it or take that love away. And it never fails or falters even though the heart is breaking. And therefore, attributed to Rudyard Kipling says: “Because God could not be everywhere, and therefore he made mothers.”

Why do I call myself the rich man? No person is poor who has a mother like my Aai. In that sense, I am the richest man on Planet Earth.

This book, my memoirs, is a tribute to my Aai who would have completed one hundred years on 8th January 2023.

My memoirs start with how she lied to me and Shubha my late sister, so that we are comfortable, while she lived a life of pain, agony, and discomfort.

I started writing my memoirs when I realized that the episodes and the stories both in my personal and professional life demands to be told to everyone. My memoirs tell you both, about my professional life then my personal life.

The book vividly captures my many failures and a few successes.

The thirty-nine lessons are only some of the lessons I learned in my 74 years of existence. These are unfolded in the book as ‘Food for Thought.’ Every young student of pharmaceutical brand and sales management will find it useful.

This is the story of my life dedicated to my Aai.

Vivek Hattangadi
8 January 2022

About the Author

Why was 'The Enablers' set up?

After leaving a cushy job many, many years before retirement age, Vivek set up 'The Enablers' in January 2004 to serve the learning and development (L&D) needs of the underprivileged pharma workforce in pharma marketing and sales (i.e. those who do not get adequate in-house L&D support). Vivek has a keen desire to see his mentees to reach newer heights.

Pharma Brand Management and Pharma Sales Management are the core activities.

"The Enablers" has a visionary outlook and are strong proponents of digital transformation and phygital branding techniques.

At 'The Enablers' we dispense enthusiasm and help you to:.

"Unlearn what you have learned - which is the most necessary kind of learning,"

At 'The Enablers', we encourage you to:

i. Unlearn what is obsolete.
ii. Learn what is contemporary and become futuristic.
iii. Unlearn and relearn, and again unlearn and relearn.

We help pharma marketing and sales personnel to become a successful professional through Good Marketing Practices (GMaP).

We encourage our clients to embrace modern marketing models which Vivek learned from Philip Kotler. We have introduced a new topic for brand and sales managers viz. "Leveraging Neuroscience to Create Impactful Brands" and "Insights: The Foundation of Brand Strategy.

"The Enablers" is into pharma marketing and sales consultancy. We offer consultancy services in the realm of pharma brand management and pharma sales management.

"The Enablers" has left its footprints not only in India and Bangladesh, but also in Southeast Asia, Sub-Saharan Africa and Australia.

Vivek has authored eight books on pharma management. His eighth book "MY MOTHER WAS A BIG LIAR" is on his memoirs and covers his 50-years journey in the pharma industry. There are 39 live case-studies based on his personal and professional life experiences,

1. WHAT THE 21st CENTURY PHARMA CEO WANTS FROM THE BRAND MANAGER (5th Edition)

2. HOW TO GET DOCTORS ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING

3. PHARMA FIRST-LINE LEADER TO CEO: NOWHERE TO GO BUT UP

4. WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE

5. THE ROMANTIC BRAND: THE DARLING OF DOCTORS

6. 51 LESSONS FROM VIVEK HATTANGADI: Pharma Branding, Sales and Leadership

7. TOTAL COMMUNICATION: THE DNA OF EFFECTIVE COMMUNICATION

8. MY MOTHER WAS A BIG LIAR: Memoirs of Vivek Hattangadi

These books are available at Pothi.com, Amazon, and Flipkart .

For more details, please write to vivekhattangadi@yahoo.co.in or log on to www.vivekhattangadi.com

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