BUSINESS COMMUNICATION: CONCEPT STRATEGIES AND SKILLS

BUSINESS COMMUNICATION: CONCEPT STRATEGIES AND SKILLS (eBook)

Description

Mastering Business Communication: The Complete Guide to Professional Success
Unlock the power of effective communication and accelerate your career.
In today’s fast-paced corporate environment, your technical skills get you the interview, but your communication skills get you the promotion. Mastering Business Communication is a definitive roadmap designed to help you navigate every interaction with clarity, confidence, and professional poise.
From drafting the perfect "bad news" letter to mastering the nuances of global workplace etiquette, this book provides a 360-degree view of how information flows in the modern business world.
What You Will Learn:
• The Written Word: Master the essentials of high-impact business writing—including persuasive sales letters, formal reports, office memorandums, and professional email etiquette.
• The Art of Presentation: Learn to plan, structure, and deliver commanding business presentations and public speeches that influence and inspire.
• Non-Verbal Intelligence: Decode the silent language of the office—body language, gestures, tone, and appearance—to ensure your message is always received as intended.
• Interpersonal & Team Dynamics: Develop the "soft skills" that matter most, including conflict management, empathy, active listening, and cross-cultural sensitivity for a globalized economy.
• Career Essentials: Step-by-step guidance on crafting winning résumés and cover letters, plus the essential art of professional self-grooming.
• Modern Digital Communication: Navigate the shift to E-communication and stay ahead of the latest trends in the digital workplace.
Why This Book?
Whether you are a business student preparing for the workforce or a seasoned professional looking to refine your leadership style, this guide offers practical strategies to overcome communication barriers and build stronger professional relationships.
It isn't just about talking; it’s about being heard, understood, and respected in a competitive global market.
Communicate with impact. Lead with empathy. Succeed by design.

About the Authors

Warshi Singh
She is an accomplished Assistant Professor at the School of Business Management, Chhatrapati Shahuji Maharaj University, Kanpur. Since 2004, she has been a dedicated member of the university, contributing significantly through her academic expertise and administrative leadership. With more than two decades of distinguished experience in teaching and research, she specializes in Tourism Management, Business Communication and Auditing.Her scholarly contributions are extensive.She has actively shared her work at various conferences and seminars .Her research portfolio spans ICT, tourism, hospitality, business communication and Al, reflecting her commitment to advancing knowledge in these dynamic fields.
Dr Sidhanshu Rai
Asstt. Professor
School of Business Management
CSJM University Kanpur
Arpana Katiyar
She is an Assistant Professor at the School of Business Management, Chhatrapati Shahuji Maharaj University, Kanpur. She has more than 18 years of academic and research experience in the fields of Marketing Management, Business Communication, and Human Resource Management. She has served the university since 2005, contributing both academically and administratively.She has an impressive research output with 46 publications, including authored and edited books, book chapters, and research papers in national and international journals. She has guided more than 40 MBA dissertations and has contributed to conferences and seminars across India.
Her research covers leadership, service quality, tourism, HR analytics, and healthcare management.She also holds three IPR contributions, including one granted patent. Along with academic excellence, she has actively taken up key administrative roles such as Centre Superintendent, Academic Coordinator, and member of various institutional committees.

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