You can access the distribution details by navigating to My Print Books(POD) > Distribution

Add a Review

Money, Marketed

A Primer on the Marketing of Financial Products
Gaurav Jain
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹699 + shipping
This book ships within India only.
Price: ₹699 + shipping
Dispatched in 5-7 business days.
Shipping Time Extra

Description

Marketing financial products is not like selling sneakers or software. It is governed by regulation, shaped by deep psychological tension, and complicated by products that are often intangible, probabilistic, and high-stakes. You are not simply asking someone to buy. You are asking them to trust, to allocate capital, to accept uncertainty, and to stay committed when outcomes fluctuate.

About the Author

Dr. Gaurav Jain is a tenured marketing professor at Rensselaer Polytechnic Institute (RPI), where he also serves as Director of Graduate (M.S.) Programs in the Lally School of Management. His research focuses on investor decision-making and investor behavior - how people evaluate risk, process uncertainty, and make financial choices under complexity. He set up and leads the Investor Behavior Lab at RPI, where his work examines the psychological forces that shape investing outcomes and the communication systems that influence trust.
Dr. Jain's research has been published in leading academic journals, including FT50 outlets, and his work has been featured in prominent media such as The Washington Post. Alongside his academic work, he advises asset management firms and fintech companies on growth strategy, investor communication, and marketing financial products in ways that build credibility while respecting the realities of regulation and risk.

Book Details

ISBN: 9798994459355
Publisher: Tamua Publications
Number of Pages: 277
Dimensions: 5.5"x8.5"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

Ratings & Reviews

Money, Marketed

Money, Marketed

(Not Available)

Review This Book

Write your thoughts about this book.

Currently there are no reviews available for this book.

Be the first one to write a review for the book Money, Marketed.

Other Books in Business & Economics

Shop with confidence

Safe and secured checkout, payments powered by Razorpay. Pay with Credit/Debit Cards, Net Banking, Wallets, UPI or via bank account transfer and Cheque/DD. Payment Option FAQs.