Every organization today is under intense pressure to create value, and that’s why decision-makers are turning to analytics for help. But you can’t effectively use information to sell more, spend less, and work smarter—and do it with the speed and agility business leaders require—unless you understand the 26 most important aspects of people, process, technology, and data that make analytics work.

In Think Fast!, award-winning multi-book author Greg Steffine takes his nearly three decades of experience helping some of the most recognizable names in business become smarter, faster-moving organizations and combines it with informative perspectives from other experienced pros. The result is an essential, quick-read guide that empowers you to compete and win.

The objective of self-service analytics is to create value from data. Think Fast! helps by demystifying data analytics by presenting you with practical, concrete takeaways around the most important and often-forgotten aspects of people, process, technology, and data. This book is chock-full of practical tips from years of hands-on field work. In it you’ll learn about:

- Organizational alignment, the role of collaboration, and the significance of team make-up
- Setting priorities, balancing risk and reward, and selling your vision
- The right architecture, the place for big data, and the confusing analytics landscape
- Preparing data, the science behind it, and privacy

Plus, you will walk away with a strong, foundational understanding of analytics, the analytics journey, and its value-creation objective.