As of January 2020, 3.81 billion users, which is almost 49 percent of the world's total population, use social media. [source: Kepios Analysis]

The wonderful tool called social media has influenced almost all netizens. From personal users to business accounts all are eager to seek success on this platform. But the picture is not as rosy as it seems.

The dark side of social media has always been presented as a lonely and an unsocial place to be. Due to the constant onslaught of information and lack of clarity on how to make the best of social media, users always find themselves oscillating between going offline for long periods to social media addiction.

This book uncovers methods which every user secretly desires: finding the right balance and using social media for personal and professional success.