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This book, "Introduction to E-Business and Traditional Business Models," emerges from the realization that future leaders, managers, entrepreneurs, and scholars require a holistic view that blends the timeless fundamentals of commerce with the transformative power of digital technology. It is designed to offer a comprehensive, structured, and practical guide to the dual forces shaping today’s business world.
This book is an excellent resource for both undergraduate (UG) and postgraduate (PG) students following the Andhra University curriculum. Designed with academic clarity and relevance, it covers the key concepts and topics prescribed by the university in a systematic and easy-to-understand manner.
The content is structured to cater to students at various levels, offering both theoretical explanations and practical applications. Each chapter begins with clear learning objectives and ends with review questions, helping students reinforce their understanding. The inclusion of real-life examples, case studies, and illustrations enhances the learning experience.
E Business book for MBA
Good for the MBA students and can understand easily and also what are the major business are running in India what is the use of the E Business in with real life case study.