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With the advent and dominance of globalization and liberalization the market across the industry has become more competitive than ever before. Marketing activities across the industries need to be managed effectively and efficiently to ensure long term sustainable growth of the firm.This book is intended to help marketing students revise marketing concepts effectively.
Kunal Gaurav is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA – Accredited Management Teacher and currently working as Director – Research & Publications and Associate Professor in the area of Marketing Management at Dhruva College of Management, Hyderabad. He has published a number of books in the area of General Management, Brand Management and Social Entrepreneurship.