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In the recent past, the importance of marketing in business has increased volcanically across the industry. With the advent of World Wide Web and other contemporary modes of communication world today is witnessing radical transformation in the way business operates. Unless marketing activities are managed effectively and efficiently, the organization will not survive or grow. This book is intended to help marketing students revise marketing concepts effectively.
Kunal Gaurav is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA – Accredited Management Teacher and currently working as Director – Research & Publications and Associate Professor in the area of Marketing Management at Dhruva College of Management, Hyderabad. He has published a number of books in the area of General Management, Brand Management and Social Entrepreneurship.