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How to Create a Trade Mark, Protect it and Build your Brand

Liam M Birkett
Type: Print Book
Genre: Law, Business & Economics
Language: English
Price: ₹250 + shipping

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Description

You will learn how to devise your trade mark
The essential steps to ensure that you can use the mark
How to register and protect it
How to exploit multiple types of trade marks
The misconceptions regarding company names
Errors relating to domain names
How to use your branding to get free publicity
How to add value to your brand
A strategy to follow for expansion
Practical examples of trade marks

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.

Learn how to go about devising your trade mark. The essential steps to ensure that you can...

About the Author

Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas and turns them into reality.

Liam began in office management before moving into sales and marketing. He was involved in the launch of Mace and VG group in Ireland. His experience extends into wholesale, retail, cash and carry, and consultancy on a national and international basis.

He worked for advertising agency O’Kennedy Brindley Advertising (which became Saatchi & Saatchi) before co-founding design and marketing consultancy Bernardini, Birkett & Gardner Ltd. For more than 20 years, his firm was responsible for corporate identities and marketing initiatives for blue-chip companies and SMEs.

His unique skill is to see matters from a design, marketing and sales perspective. Coupled with his comprehensive understanding of intellectual property, Liam can generate a unique way...

Book Details

ISBN: 9789385186714
Number of Pages: 112
Dimensions: A5
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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