Customer Perception about Online Shopping, Tamilnadu

Description

Online Shopping is a current occurrence which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms in this era. This paper analyzed the customer perception of online shopping.
The research aims to provide the present status of online shopping and explores the factors that influence the customer perception about online shopping. The Study provides insights into consumers’ online shopping behaviors and preferences based on the customers’ perception. Internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper.
Privacy and security risk emerges frequently as a reason for internet shopping. Shopping convenience, immediate possession, information seeking, social interaction, and variety affects the consumer perception towards online shopping.

About the Authors

M. MOHANRAJ B.B.A., M.B.A., (Ph.D).
Ph.D Research Scholar,
Department of Management Studies,
K.S.Rangasamy College of Arts and Science (Autonomous),
Affiliated to Periyar University Salem
Tiruchengode (Tk), Namakkal (DT), Tamilnadu-637215.
Email ID: mohanr046@gmail.com.

.
M. Mohanraj pursuing Ph.D., degree in Department of Management Studies at K.S.Rangasamy College of Arts and Science (Autonomous), Affiliated to Periyar University Salem, and his specialization is Marketing Management. He is currently doing research work in management studies in K.S.Rangasamy College of Arts and Science (Autonomous), Affiliated to Periyar University Salem. He has published three research papers in International journals, attended conferences, Workshops, paper presentation in International as well as National and one Book Publication title “A study on customer satisfaction towards toilet soaps in Tamilnadu”
.

M. SAKTHIVEL, Bsc (E&C), M.B.A, M.Phil, (Ph.D)
Ph.D Research Scholar,
Department of Management Studies,
K.S.Rangasamy College of Arts and Science (Autonomous),
Affiliated to Periyar University Salem
Tiruchengode (Tk), Namakkal (DT), Tamilnadu-637215.
Email ID: svel70743@gmail.com.
.
M.Sakthivel pursuing Ph.D., degree in Department of Management Studies at K.S.Rangasamy College of Arts and Science (Autonomous), Affiliated to Periyar University Salem, and his specialization is Marketing Management. He is currently doing research work in management studies in K.S.Rangasamy College of Arts and Science (Autonomous), Affiliated to Periyar University Salem. He has published research papers in International journals, attended conferences, Workshops, paper presentation both International and National and one book publication title A study on customer satisfaction on toilet soaps in Tamilnadu”.

Book Details

ISBN: 9781536901634

Publisher: Edupedia Publications Pvt Ltd

Number of Pages: 56

Dimensions: A4

Interior Pages: B&W

Binding: Paperback (Perfect Binding)

Availability: In Stock (Print on Demand)

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