Where is the Nirma detergent today? What happened with Tata Nano? Why the Aircel sim is not working now?

It was the 90s and 2000s, when we grew up with many familiar brands. Those brands were not only brands, but our companions. We used to sing their jingles. Some made us crazy. Some made us think that no one can replace them.

But, the truth is they have been replaced or removed from our lives.

Once upon a Brand is a nostalgic journey to such brands, that once ruled the market. But, be it their negligence to technology, their too high dreams or anything else, they remain in our heart even today.

Read the book and relive the past, the nostalgia, your own childhood.