It gives me immense pleasure to present the first edition of A Text Book on Fundamentals of Entrepreneurship and E-Commerce, a comprehensive text tailored exclusively for B.Com and BBA students, in alignment with the National Education Policy (NEP) 2020. This book has been thoughtfully structured to introduce students to the dynamic worlds of entrepreneurship and e-commerce, blending foundational theories with current industry practices. As business landscapes evolve with rapid technological advancements, it has become imperative for aspiring professionals to understand the synergy between entrepreneurial thinking and digital commerce platforms.

The content of this book is curated to enhance students' conceptual clarity, practical understanding, and strategic insight into creating, managing, and sustaining entrepreneurial ventures in the digital age. Each chapter is designed with a student-friendly approach, supported by real-life examples, case studies, and self-assessment tools to foster critical thinking and application-oriented learning. I sincerely hope that this book will not only serve as an academic guide but also inspire young minds to innovate, take risks, and contribute meaningfully to the economy and society.