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This book provides a comprehensive and practice-oriented introduction to Digital
Marketing, structured in alignment with contemporary academic curricula and
industry requirements. It systematically explores the transformation of marketing
from traditional approaches to technology-driven, data-centric, and customerfocused digital ecosystems. Beginning with foundational concepts, scope,
importance, and the evolving digital marketing landscape—particularly within
the Indian market—the book establishes strong conceptual clarity for students
and early professionals.
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