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Type: Print Book
Genre: Education & Language
Language: English
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Description

This book provides a comprehensive and practice-oriented introduction to Digital
Marketing, structured in alignment with contemporary academic curricula and
industry requirements. It systematically explores the transformation of marketing
from traditional approaches to technology-driven, data-centric, and customerfocused digital ecosystems. Beginning with foundational concepts, scope,
importance, and the evolving digital marketing landscape—particularly within
the Indian market—the book establishes strong conceptual clarity for students
and early professionals.

About the Author

Mr. Manoj Kumar Behera (OES-1)
Manoj kumar Behera, is an accomplished academician currently serving as Assistant professor and Head of P. G. Dept. Of Commerce at Govt. DAV College, Koraput. With over 18 years of extensive teaching experience. Mr. Behera, has contributed significantly to Higher Education across Engineering colleges, MBA Colleges, B - Schools and commerce programs( B. Com & M. Com) of Odisha. Manoj kumar Behera, is NET qualified in both commerce and Management subjects, reflecting strong academic proficiency and subject expertise in the discipline of commerce and management education. A committed researcher & scholar, He has published 20 research articles in reputed academic national and international journals and has authored one book.
Mr Manoj has attended & contributed papers in many national and international seminars/ conferences. With a balanced profile encompassing teaching, research & academic leadership he continues to contribute to quality enhancement in Higher education and student centered learning.

Book Details

ISBN: 9789347142338
Publisher: AgniLeaf
Number of Pages: 235
Dimensions: 6.93"x9.84"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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