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The book aims to encourage entrepreneurial thinking by showing how to understand and spot the possible opportunity gaps in various sections and industries. The objective is to encourage entrepreneurial thinking and motivate more women to take the plunge, without necessarily judging success as the outcome. It aims at encouraging the effort and presents guidelines for taking the right steps towards the entrepreneurship and hence moderating many risk factors.
The structure of the book follows a pattern where separate chapters present summaries of various industry analyses which will help in attuning a reader’s thinking from an entrepreneur’s point of view. The book covers a wide variety of market segments and highlights the implicit entrepreneurial opportunities in them. Every industry analysis is followed by a supporting example of a venture started by a woman. The book also covers Mompreneurship, which is not so popular a concept in India presently.
Another important fact that the book touches upon is the growing importance of women as entrepreneurs [as leaders and key decision makers in the corporate world] in the next 10-15 years. This part is a corollary based on a research study done by McKinsey. The book highlights the need for better ecosystem for bolstering Women Entrepreneurship in India.
<strong>Back Cover Reviews:<strong>
"This book is an idea whose time has come. Never before in human civilization have women been equal partners not just in raising family, but in powering economic development. In the past, if women took to entrepreneurship, it was simply to supplement family income. But today, even women can have game changing ideas and can be as much of trail-blazers in building highly successful enterprises. Even Mompreneurs are not just ‘livelihood’ entrepreneurs any more, content with just starting at home something to ‘keep themselves occupied’ but are serious surplus creators. This book captures and glorifies the wealth- creating spirit of women entrepreneurs."
<em><strong>- Prof. Nandini Vaidyanathan<strong>
Alumnus, The London School of Economics & Delhi School of Economics
Co-founder & Mentor CARMa Venture Services<em>
<strong>REVIEW On Pluggd.in<strong>
Mridula has worked in a start-up in the past. She currently is a freelancer and writes extensively on Entrepreneurship.