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Retail Merchandising

Concepts & Applications
N.B.LAL
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹350 + shipping
Price: ₹350 + shipping
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Description

This book has been brought out to make the students aware of the basic concepts of Retail Merchandising as well as the functional requirements and techniques of the subject. At the same time, this book is intended to be a comprehensive ready reckoner and a handy reference manual for practicing merchandisers as well.

For ease of study, each chapter has been made inclusive and self-contained. Duplications have been avoided for the sake of brevity and fluency of the text. However, students are advised to refer to other chapters, as and when required, for a better and clearer understanding of the subject.

The language has been kept simple and explanatory. Unnecessary research data and statistics have been avoided to make a user-friendly text aimed at a thorough and basic understanding of the subject. Efforts have been made to sustain interest and involvement of the readers. I hope this book will induce an urge of further exploration of the subject among the readers.

About the Author

N.B.Lal, an MBA from Lucknow University spent many years of his career as a retail industry professional, prior to taking up teaching assignment at FDDI, Noida.

The author has had the unique opportunity to witness the transition of retail industry from traditional retail formats to its modern avatar in India by working with retail giants like Singer India Ltd., Woodland shoes and apparels, Westside, as well as government emporia.

Book Details

Number of Pages: 234
Dimensions: 7"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

Ratings & Reviews

Retail Merchandising

Retail Merchandising

(5.00 out of 5)

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2 Customer Reviews

Showing 2 out of 2
malvika lal 9 years, 6 months ago

Re: Retail Merchandising

Very nice, easy to understand book for students.Review exercises are really help full and make the understanding better.
Overall an interesting and gripping text. Book is also useful for the academicians and industry professionals.

nuvania 9 years, 6 months ago

Re: Retail Merchandising

Easy to comprehend.
Packaged nicely to suit ones need, content is relevant and accessible.
Real world Case studies provide insight into the retail world and key business scenarios.

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