You. The Marketing Professional Next Door. Opportunities. Growth. Money. is my answer to where marketing has come from, where it is today and where it is likely to go tomorrow.

I wrote The Marketing Professional Next Door to help those who are new to marketing and aspiring to get into the line, make the right decision. Should you take up marketing as a career?

To strengthen your foundation and help you understand the traits that define the best marketers, I have summarised the history of marketing and explained how it stands in the context of other key business functions like finance and sales.

In The Marketing Professional Next Door, I have busted the myth that you need the gift of the gab to excel in marketing. Within marketing, there are many niches that aren’t customer-facing, where people with an analytical mind can do wonders.

I will tell...