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This Study Material has been compiled as a short guide to an understanding of the world of Events.
It is designed to let the students understand what is possible to achieve, by spreading information and receiving immediate feedback, within an Event Environment To differentiate Events from an Advertising.
Public Relations or Marketing Exercise on one
hand.
On the other hand to understand how
could support an Advertising, PR or
Marketing Campaign.
Lastly how Advertising, PR and Marketing could support certain types of Events.
In understanding the above subtleties the student is encouraged to explore the medium of events in what ever capacity, profession or industry he or she will choose to make a future.
We hope to make the student aware of the unique principles and develop the skill sets of getting people to come together for short duration projects. To be the best people they can be and share in the joy and exhilaration of being a part of successful tears that meet meaningful goals.
Our Study Material outlines the Syllabus in ITALICS.
Students are encouraged to use this as a guide. To go out and read and experience as much as possible to refine their knowledge Events are 80% Art and 20 % Science. The Science you can learn. The Art is always embellished with experience.
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