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Be The Expert

How To Market Your Services To Become The Authority In Your Field
Priya Florence Shah
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹245 + shipping
Price: ₹245 + shipping
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Becoming an expert in your chosen field is the best way to create the maximum amount of success in your business.

An expert is somebody who can easily turn readers into sales because of the trust and authority they have established in the eyes of their customers. As a service provider or a consultant, you will be greatly appreciated by your clients or colleagues, but if you do not classify yourself as an expert, you can be wasting your time at trying to get an edge over your competitors.

Becoming the leading authority in your field can help you do that. The hard part is actually establishing yourself as an expert and that is what I aim to show you in this book where I will explain the steps to get there.

About the Author

Priya Florence Shah is the publisher of™, an online magazine for career and business women in India and Founder and President of the Naaree™ Institute for Indian Women Achievers at

She is an online publisher, with a passion for blogging and content marketing and, since 2001, has created award-winning websites, newsletters, blogs, email courses and ebooks, and been interviewed for her blogging expertise.

Priya graduated with a degree in Biochemistry from Bombay University and completed her Post-Graduation in Biotechnology from Goa University. She also has Diplomas in Journalism, Advertising and Public Relations.

Priya is passionate about inspiring and empowering Indian women to look beyond their limitations and live their best lives. She lives in Pune, India, with her husband, daughter and dog.

Book Details

ISBN: 9782475022572
Number of Pages: 90
Dimensions: 5"x8"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

Ratings & Reviews

Be The Expert

Be The Expert

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2 Customer Reviews

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priyaflorence 10 years, 10 months ago Verified Buyer

Re: Be The Expert

I just read "Be The Expert: How To Market Your Services To Become The Authority In Your Field" by Priya Florence Shah, President & Founder, Naaree™ Academy for Indian Women Achievers. As a Certified LOA Life Coach, I know how to effectively coach my clients. What has stumped me is how to find those clients!

Ms. Shah offers a variety of methods for marketing for the professional, and also ways to become recognized as an expert in one's field. Many I have heard of before, such as speaking to groups or writing articles. In "Be The Expert...", detailed plans of action are proposed.

I was particularly interested in the section on blogging. In the past, I have been told "Blog." Ms Shah takes that suggestion, and gets into specific action steps for blogging, guest blogging (I never even heard of that one!) and more, that we as professionals can take to increase our exposure to our target populations.

I highly recommend "Be The Expert: How To Market Your Services To Become The Authority In Your Field" by Priya Florence Shah to anyone who still struggles to market their services, or anyone who would like to become recognized as an authority in their field.

~ Elmasue Zylberberg BA,RT(R)(CT)(M),LOACC

ankushwrites 10 years, 10 months ago

Are you an expert?

The key to success in a proprietorship, business or career is to be positioned as an expert. It's the experts who garner all the spotlight, leads, and accolades. In fact, my own experience says that you are deprived from huge success only as far as you are not positioned as an expert. But the good thing is that it doesn't take superhuman skills and experience to become an expert in your chosen field. The book does a great job of breaking down this colossus of a task into small, digestible chunks. You are introduced to the essential attitudes, secrets of powerful networking, and how to go about building your own enviable fortress of specialized knowledge. It's hard work, sure, but will keep paying you many times over. Forget about all the marketing and invest in yourself - the brand that never goes out of fashion.

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