Today the newsmakers are not the big media publishers. They are the independent publishers, writers, authors, bloggers, experts who take the time and trouble to get their voice out online.
When you publish a blog, YOU become the “go-to” person in your industry and YOU’RE the one who gets quoted in the media. This is the primary reason why a blog may be just the tool you need if you’re looking to brand your business online.
This book is an introduction to the process of creating and publishing a business blog that will help the small and medium enterprise (SME) create branding and visibility online.
Priya Florence Shah is the publisher of Naaree.com™, an online magazine for career and business women in India and Founder and President of the Naaree™ Institute for Indian Women Achievers at Naaree.org
She is an online publisher, with a passion for blogging and content marketing and, since 2001, has created award-winning websites, newsletters, blogs, email courses and ebooks, and been interviewed for her blogging expertise.
Priya graduated with a degree in Biochemistry from Bombay University and completed her Post-Graduation in Biotechnology from Goa University. She also has Diplomas in Journalism, Advertising and Public Relations.
Priya is passionate about inspiring and empowering Indian women to look beyond their limitations and live their best lives. She lives in Pune, India, with her husband, daughter and dog.
A Breath of Fresh Air
I have had the privilege to assess and peer review a draft copy of the e-book 'Blogging for Small Business'.
As a business coach and mentor; Chartered Manager and Consultant in skills development, employability and education management, and having worked with a number of businesses, social enterprises and charities across the UK; I support innovations, inventors and small businesses market their products and services in a highly competitive environment affected locally, nationally, and globally.
Having read this book, I felt it is a breath of fresh air for individuals, who would like to market their products with economies of scale and scope in mind, but also value for money approaches, creativity enabling and maximising market appeal; either as a market leader, market newcomer, new market generator.
This book is a valuable resource by a credible expert author in the field of social media. The reflective prose makes it easy for owners of small businesses, to consider options suited to their business and niche. In an otherwise competitive market, this book is a valuable tool for any business, who wants a proactive and success-proof social marketing experience.
Follow the Guidelines | Be Proactive | Communicate Clearly and Concisely | Test your Boundaries | Be Creative | Be a Market Leader
Senior Partner and Founder - Workforce and Skills Management Consultant