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Today the newsmakers are not the big media publishers. They are the independent publishers, writers, authors, bloggers, experts who take the time and trouble to get their voice out online.
When you publish a blog, YOU become the “go-to” person in your industry and YOU’RE the one who gets quoted in the media. This is the primary reason why a blog may be just the tool you need if you’re looking to brand your business online.
This book is an introduction to the process of creating and publishing a business blog that will help the small and medium enterprise (SME) create branding and visibility online.