Managerial Economics is a fascinating live subject. It holds a significant place in its practical application, with other management-related disciplines.

We have great pleasure in placing this book before you. This book has been written considering the academic requirements of engineering and management students. One of the main objectives of writing this book is to bring transparency in understanding the basic concepts of managerial economics. This book was built & designed in a very constructive and transparent way that the students would find it lucid to understand, palatable to comprehend and easy to assimilate the concepts.

Prudent measures were taken, keeping in view the student’s academic background, the standard of education, perception & psychology. The core theme/ of the concepts of managerial economics was summarized, interpreted & presented in a crystal clear systematic way, giving priority to the usage of appropriate managerial terminologies. Immense efforts were taken to make this book rich with pedagogic aids.

We hope that this prolific attempt will certainly aid the readers and productively benefit them in pursuing their course of study with confidence & respond optimistically with considerable attention. Any constructive suggestions would greatly be appreciated.