Description of "Understanding Strategic Management"
The book gives a comprehensive view of Strategic Management, in a simple manner, with emphasis on Strategy Implementation. It gives list of cases (published separately) imbedded in the Indian context that can be used to understand the relevance and application of the subject The book focuses on strategy implementation which are essential to understand for success of strategy.The write up are short user friendly even for managers who did not have exposure to formal management education.
About the author(s)
Dr. Krishna Kumar has been a Professor of Strategic
Management and Dean (Academic Affairs) as at
Indian Institute of Management Lucknow, as also
Director of Indian Institute of Management
Kozhikode. An electrical and mechanical engineer
and fellow in management, he has vast experience of
industry, teaching, training, research and consulting
as also academic administration for over forty years
Dr. Ritu Srivastava is an Assistant Professor of
Marketing at Management Development
Institute, Gurgaon, India. She has over 15 years
teaching, training research and consulting
experience and has published over twenty papers
in research journals and has written 15 cases.
Currently she is also Chairperson, Marketing
Ruchi Srivastava is a multifaceted personality
with varied interest. She is graduate and post
graduate in management and a qualified interior
designer. She has extensive experience of web
based working and interior design and has given
lot of ideas for innovation through interior