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Understanding Strategic Management

In a Simple Manner
Prof. Krishna Kumar, Prof. Ritu Srivastava, Ruchi Srivastava
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹500 + shipping

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Price: ₹500 + shipping

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Description of "Understanding Strategic Management"
The book gives a comprehensive view of Strategic Management, in a simple manner, with emphasis on Strategy Implementation. It gives list of cases (published separately) imbedded in the Indian context that can be used to understand the relevance and application of the subject The book focuses on strategy implementation which are essential to understand for success of strategy.The write up are short user friendly even for managers who did not have exposure to formal management education.
About the author(s)
Dr. Krishna Kumar has been a Professor of Strategic Management and Dean (Academic Affairs) as at Indian Institute of Management Lucknow, as also Director of Indian Institute of Management Kozhikode. An electrical and mechanical engineer and fellow in management, he has vast experience of industry, teaching, training, research and consulting as also academic administration for over forty years ( Dr. Ritu Srivastava is an Assistant Professor of Marketing at Management Development Institute, Gurgaon, India. She has over 15 years teaching, training research and consulting experience and has published over twenty papers in research journals and has written 15 cases. Currently she is also Chairperson, Marketing area. Ruchi Srivastava is a multifaceted personality with varied interest. She is graduate and post graduate in management and a qualified interior designer. She has extensive experience of web based working and interior design and has given lot of ideas for innovation through interior design.
Book Details
Publisher: Self Published
Number of Pages: 274
Dimensions: 6.00"x9.00"
Interior Pages: B&W
Binding: Hard Cover (Case Binding)
Availability: In Stock (Print on Demand)
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