Marketing has evolved dramatically over the years, transitioning from simple product promotion to a complex, multifaceted discipline essential for any business striving to succeed in today's dynamic marketplace. Understanding the intricacies of marketing management is pivotal for navigating this ever-changing landscape. This book, "Marketing Management," aims to provide a comprehensive guide to the fundamental concepts, processes, and strategies integral to effective marketing.

Block 1: Basics of Marketing
The journey begins with an exploration of the basics of marketing in Unit 1: Introduction to Marketing. Here, we delve into the definitions, roles, and ethical considerations of marketing, establishing a strong foundational understanding. Unit 2: Marketing Concepts and Principles then expands on this foundation, contrasting traditional product-oriented marketing concepts with modern, customer-oriented approaches. The transformation from old to new marketing concepts and their impact on contemporary practices is thoroughly examined.

Block 2: Marketing Process, Buyer Behaviour, and Environment Analysis
Unit 1: Marketing Process...