गाण्डीवं स्रंसते हस्तात्त्वक्चैव परिदह्यते।
न च शक्नोम्यवस्थातुं भ्रमतीव च मे मनः।।

The bow Gandiva slips from my hand, and my skin burns. I cannot keep quiet, for my mind is in tumult.
Chapter 1. Verse 30.

In the Bhagwad Gita, Arjuna gets stuck seeing the challenge in front of him in the Kurukshetra. He turns to Lord Krishna and says how he is frozen and even the best of his skills are not helping him pick up his divine weapon - the Gandiva.

This happens to the best of the salespeople. There comes a time where all the skills and systems fail to produce the desired results. They freeze in their tracks. Many turn to more skills training in an attempt to sharpen their skills further, not knowing that without fixing one's attitude and mastering one's emotions, they will end up in the same place again.

The Sales Yogi is an attempt to take care of these aspects of sales through the wisdom of Yogic principles mentioned in the Bhagwad Gita. Taking inspiration from concepts of Karma Yog, Bhakti Yog, Dhyan Yog, Satvik Thinking, etc. the book takes you through a unique journey of creating the best version of you - the salesperson.

Dubbed the Seven Chakras of Sales, Sanjeevv delves into the seven aspects of Attitude, Creativity & Emotions, Passion, Persistence & Knowledge, Client Centricity, Communication & Expression, Intuition & Openness, and Network & Influence. The book is an attempt to look at the people's side of sales and give guidance to improve one's attitude and approach to sales.