Shajin Mohamed is an entrepreneur and business coach. He began his journey in the advertising industry and founded Rightink Adver-tising LLC, a Dubai-based brand production and execution compa-ny. He later co-founded Eighty Twenty, a concept agency where they create business concepts, event concepts, activation ideas, and more.
After discovering the power of the 80/20 Rule, Shajin rebuilt his businesses around efficiency and profitability, eventually developing his own framework - BOSS (Build, Optimise, Scale & Sustain) that has transformed the lives of hundreds of entrepreneurs.
Today, he leads the Peak Performers Club with his fellow coach and partner, Hashir Zafran, a coaching community that helps busi-ness owners optimize resources and multiply efficiency using the BOSS framework. He is on a mission to spread the power of the 80/20 Rule and continues to do so through his programs, work-shops, and books.
When he’s not teaching, Shajin enjoys spending time with his wife, Femina, and their children, Izaan and Tania, traveling, and finding inspiration in simplicity.
His mission:
To coach and inspire one million entrepreneurs and to build a com-passionate community that lives an extraordinary lifestyle yet re-mains deeply grounded and concerned about the less-privileged people around us - and is always ready to do whatever it takes to uplift their lives.