The Live Commerce Revolution is a deep dive into one of the most transformative movements reshaping global retail — the rise of live-stream shopping. Where entertainment meets entrepreneurship, and social connection meets instant commerce, live selling has already turned China into a $300-billion success story. Now, India stands at the brink of an even greater revolution.

In this insightful and engaging book, Shyam traces the remarkable journey of live commerce — from its origins in China’s tech ecosystems to its potential rebirth in India’s digital economy. With over two decades of experience in retail, food, and technology sectors, he explains how India’s unique mix of youth demographics, low-cost internet, digital payments, and influencer culture can combine to create a trillion-dollar industry.

Through compelling examples, sharp analysis, and a touch of humor, Shyam unpacks how this phenomenon can empower small sellers, women entrepreneurs, and regional creators. He decodes the “triadic ecosystem” of platforms, sellers, and consumers that fuels engagement and trust — the foundation of the live commerce model.

More than just an exploration of retail innovation, The Live Commerce Revolution is a roadmap to India’s next digital growth story. It’s a guide for entrepreneurs, investors, and policymakers ready to understand — and participate in — the next great wave of consumer transformation.

Because the future of shopping isn’t just online.
It’s live.