Diamond becomes a diamond only after polishing. Till it's polished and properly cut, it's just a stone that is not valued.

A career in sales is similar to a diamond. Great salespeople are revered in society but they are rarely found. Untrained salespeople are like uncut diamonds with rough edges and ugly looking.

“Sales” is difficult to teach but simple to master. Just like the atomic structure of a diamond (Hexagon) has 6 angles, similarly, there are 6 specific stages in a sales lifecycle which the author calls The Diamond Way.

The author with over 20 years of experience in Sales & Business Development in Information Technology Services gives us an insight into how to love the sales process and get great at it.

With real-life stories, he breaks down the sales process (The Diamond Way) into 6 distinct chapters with each chapter focusing on one process.

If you are in sales or plan to build a career in sales then read it and implement it to become a respected salesperson in your organisation and beyond.