Running a restaurant isn’t just about great food — it’s about designing a menu that makes every dish profitable.
Profit on Every Plate is the ultimate guide for restaurant owners, chefs, and food entrepreneurs who want to master the science of Menu Engineering — the art of balancing creativity, psychology, and profitability on every plate.

From understanding food cost percentages to designing strategic menu layouts and identifying your hero dishes, this book breaks down complex restaurant metrics into simple, actionable insights. Whether you run a fine-dine café, a QSR, or a cloud kitchen, you’ll learn how to:

Maximize profits without compromising quality

Identify your most and least profitable items

Redesign your menu for higher sales and better margins

Use customer psychology to influence buying decisions

Build sustainable systems that run profitably — every day

Written by Utkarsh Gulati, a hospitality professional and restaurant consultant, this book blends practical experience with modern business thinking — making it your go-to playbook for turning your menu into your most powerful marketing and profit tool.

Transform the way you look at your menu — and start making profit on every plate.