Mr. Uttam Chatterjee, a school principal and a teacher for last two decades, teaching and working as school development professional since 2006. He has been working for top international and national brands and chain of schools as Principal and has been a founder of many schools and school management consultancies. His systematic operating procedures have been making the school operations smooth and steady with immediate improvements in the culture and academics. In his previous book he had elaborated about recent trends and need of school admission marketing which is helping many school owners to implement simple but effective menthod to increase the number of students in the school not only by advertisement but value based adverstisements in which the students are able to express their development in each subsequent weeks, months, semesters and years. What else any school ecosystem would want. According to Uttam Chatterjee, the problem of one...