Vedant Bhrambhatt is a researcher in the field of consumer behaviour and sustainability marketing, blending academic research with innovative practical applications. Currently, based in Germany, where he is helping third-sector organisations across the world with Projects funded by the European Commission.

He also serves as Research Head of The Green Research Project, where he spearheads a team of 120 young researchers, pioneering studies integrating behavioural sciences and sustainability. Apart from his research background, Vedant is also a seasoned writer; he has published six books, with his first published at the age of 13 years, for which he was awarded India’s Youngest Writer Award.

In this book, Vedant translates complex behavioural insights by blending actionable strategies and storytelling for young marketers.