13 VIRTUES OF BENJAMIN FRANKLIN AND THE 13 UNSHAKABLE LAWS OF PHARMA BRANDING

Benjamin Franklin (1916), the great and highly disciplined leader and philosopher, advocated the practice of thirteen virtues for a virtuous life. He practiced religiously those virtues as one virtue for four weeks in a year.

In the same vein, ’13 UNSHAKABLE LAWS OF PHARMA BRANDING’ represents the beginning of the transformation from the notoriety of ‘TRANSACTIONAL MARKETING’ to the virtuous ‘GOOD MARKETING PRACTICES’ (GMaP).

Each Law is of reasonable length.

I am aware that reading long passages is not preferred by my friends from pharma branding and marketing,
1. For want of time.

2. For want of attention span.

These 13 UNSHAKABLE LAWS are the products of my observations, interactions, my experiences and the personal experiences shared by others, especially my dear students during brand management workshops.

This book is down to...