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Total Communication©: The DNA of Effective Communication

Vivek Hattangadi
Type: Print Book
Genre: Education & Language
Language: English
Price: ₹295
Price: ₹295
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Description

IN PRAISE OF THIS BOOK

“Total Communication: The DNA of Effective Communication” is a well organized, comprehensive book on communication. Each aspect of communication is elaborately discussed with real-life examples and case studies. The salient feature of this book is the creative format in which the contents have been presented like: ‘Chewing Gum’, ‘What’s On The Menu Today’, ‘Food for Thought’ and Digestive Aid’.

The contents are rich and presented in a lucid manner. The book is an essential tutor on communication - both for those who have just started their careers and the experienced professionals who desire to improve and sharpen their communication skills.
Prof. Suniel Deshpande (Chairperson - Centre of Excellence in HealthCare & Associate
Professor - Strategy & Marketing, SIES College of Management Studies, Navi Mumbai)

“Total Communication: The DNA of Effective Communication” effectively answers some of the key practical questions for becoming a better and more...

About the Author

This is the third book by Vivek Hattangadi.

His earlier two books have been widely read and acclaimed.

1. 'WHAT THE PHARMA CEO WANTS FROM THE BRAND MANAGER: OVERCOME THE TOUGH CHALLENGES OF PHARMA BRANDING' has run into its second edition. This is the only book on pharma brand management in Asia.

2. 'PHARMA FIRST-LINE LEADER TO CEO: THE ROADMAP TO SUCCESS' is a virtual autobiography of the author. It also has the autobiographical sketches of four Indian pharma leaders who have risen from medical representatives to CEOs. These include Mr. C. M. Hatangadi, Dr. Ganesh Nayak, Mr. Hariram Krishnan and Mr. Shyamal Ghosh.

This book, 'TOTAL COMMUNICATION: THE DNA OF EFFECTIVE COMMUNICATION' is intended to be a handy guide for youngsters entering the corporate world. Veterans will also be benefitted.

Book Details

ISBN: 9789385186028
Publisher: The Enablers
Number of Pages: 98
Dimensions: 7"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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