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Why You Do What You Do

The Everyday Psychology of Habits, Attention and Change
Ananya Iyer
Type: Print Book
Genre: Self-Improvement
Language: English
Price: ₹396 + shipping
Price: ₹396 + shipping
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Description

You are not lazy, broken, or weak-willed. You are running old instructions in a new life — and instructions can be rewritten.

You know what to do. So why don't you do it? This book takes the gap between knowing and doing apart — the snoozed alarm, the abandoned plan, the reply never sent — with real research and no blame. Each chapter names the mechanism underneath a familiar failure, then ends with one small practice to test the same day. Understand yourself well enough to stop fighting yourself.

Inside the book:

- Why habits beat intentions — and why a habit takes closer to sixty-six days than twenty-one
- Why your attention leaks all day — and the small design changes that plug the leak
- Why motivation arrives after you start, not before — and how to begin without it

The book includes: 21 short chapters on the habits of the mind · a practice at the end of every chapter · a 21-worksheet workbook to make it stick · a full reference guide to the research.

About the Author

Ananya Iyer writes about the mind at work — why we do what we do, why we stop, and how we begin again. Her books draw on behavioural research and ordinary lives in equal measure: psychology for people who have jobs to do, business for people who have minds to manage, and honest encouragement for anyone starting over. She lives in India and writes for readers everywhere.

Book Details

Publisher: Spillway International Publications
Number of Pages: 272
Dimensions: 5"x8"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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