What happens when you realize the life you built was only the first draft?

In SECOND NAME GREAT: A Journey from Comfort to Conscious, entrepreneur and designer Areeb Masurkar provides a raw, unapologetic guide to personal transformation and the alchemy of uncertainty. After walking away from a comfortable corporate career and a profitable international commodity business, Areeb chose the unpredictable path of conscious creation, building the conceptual horology brand Crolot from the ground up.

This book is a profound exploration of mindfulness, creative entrepreneurship, and the Law of Detachment. By exploring the intricate depths of Indian symbolism, mythologies, and ancient artifacts, Areeb shows readers how to translate deep cultural heritage into a life of purpose. He openly shares his experiences to help others turn grief and loneliness into art, and fear into a catalyst for self-improvement.

For anyone looking to execute a radical career pivot, rewrite their story, or find the courage to step into the unknown, this book is an invitation to carry a piece of home with you, wherever you go.