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Retail Management

Complete Planning and Strategy Framework
Argha Ray
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹349 + shipping

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Starting from local grocery shop to large and expensive product showrooms, we are all familiar with retailing. Basically it’s a form of business where a retailer purchases products and sells them at higher rates to get a profit, as simple as that. But in actual practice it is not so simple. Some retailers dominate the market, while others fail at their very initial year only. This is because it is not only buying and selling, but involves several other smart planning, strategy framing, analysis and management. Before one starts, he or she must know about all of these concepts and learn about retail management in detail.
With “Retail Management: Complete Planning and Strategy Framework”, start learning about retailing business from scratch. Get complete concept about market segmentation and targeting, product planning, pricing strategy, site location criteria and methods, CRM programs, HR management, performance analysis and so on.
Chapter 1- Introduction to Retailing Business
Chapter 2- Basics of Retailing
Chapter 3: Consumer Behavior
Chapter 4: Strategy Frameworks
Chapter 5: Retail location
Chapter 6: Store Design
Chapter 7: Merchandise Planning
Chapter 8: Retail Pricing
Chapter 9: Sale Promotion
Chapter 10: HR Management
Chapter 11: Customer Experience
Chapter 12: Retail Analysis
Chapter 13: Online Retailing
Chapter 14: Case Study

About the Author

Argha Ray, a resident of Kolkata, West Bengal, India, currently pursuing his B.Tech Marine Engineering from Directorate of Marine Engineering and Training, Kolkata ( DMET). Apart from engineering, He is also interested about the concept of investing and have been learning about it for last few years and exploring creative ideas about investments.

Other books written by Argha- "Practical Approach to Passive Income: What Why and How" and "Stock Market Build Your Basics: Analysis and Investment".

Book Details

ISBN: 9798669376444
Number of Pages: 125
Dimensions: 6"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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