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Venkat and his brothers are aspiring first generation entrepreneurs. They have no unique reference points, no ideals, no case studies to fall back on, to guide them on the series of actions that needed to be taken. Like the three brothers entrepreneurs may not recognize it, but all conduct business according to their philosophy of life. An entrepreneur by definition must learn as he steps forth and it is his starting point assumptions that become critical to his success. This is a book in which all young entrepreneurs will find a wealth of very useful information which will stand an entrepreneur in very good stead in a successful business career.