The Fundamentals of Digital Business explores how digital technologies are reshaping the way organizations create value, connect with customers, and compete in a rapidly evolving global economy. This subject introduces learners to the core concepts, tools, and strategies that drive successful digital enterprises, from online platforms and data-driven decision-making to digital marketing and e-commerce models. The synopsis examines how traditional business processes are transformed through automation, cloud computing, artificial intelligence, and mobile technologies, highlighting their impact on efficiency, innovation, and customer experience. It also emphasizes the importance of understanding digital customers their behaviors, expectations, and interactions across multiple digital channels. Beyond technology, the course addresses strategic and managerial perspectives, including digital business models, platform ecosystems, cybersecurity, and ethical considerations such as data privacy and trust. Learners gain insight into how startups and established firms leverage digital capabilities to scale rapidly, adapt to market changes, and remain competitive. By blending theory with real-world examples, the Fundamentals of Digital Business equips students and professionals with the mindset and practical knowledge needed to navigate digital transformation. Ultimately, it prepares them to make informed decisions, identify digital opportunities, and contribute effectively to innovation and sustainable growth in today’s digital-first business environment.