You can access the distribution details by navigating to My Print Books(POD) > Distribution

Add a Review

WHAT DOES THE 21st CENTURY PHARMA CEO WANT FROM THE BRAND MANAGER?

OVERCOME TOUGH CHALLENGES OF BUILDING MEGA BRANDS
Vivek Hattangadi, Zena D'souza
Type: Print Book
Genre: Self-Improvement, Business & Economics
Language: English
Price: ₹595 + shipping
Price: ₹595 + shipping
Due to enhanced Covid-19 safety measures, the current processing time is 5-7 business days.
Shipping Time Extra

Description

Taxing times are ahead for the global pharma industry in general but more particularly for Africa and the South & Southeast Asian countries.

What are the new expectations from your CEO? What will you do if you become the CEO in 2035 or 2040?

A lot has been said recently about industry changes — ones already afoot, ones being planned, and ones that need to take place. They are coming from MCI, DoP regulation, commerce, and digital technology.

You should be aware of the change-resistant culture of the pharma industry; it is slow to adopt new ways. Progress is impossible without change. As a brand manager you should stay abreast with the changing trends in order to sustain future growth and performance of brands.

What are those changes?

Shouldn’t the focus change to patient-centricity in pharma marketing? Patient-centric
approach is a natural outgrowth of H2H Mindset. Shouldn’t the focus now be on the
patient of 2030, 2040, or 2050, by which time many of you would be the CEO’s.

A new way of doing business is inevitable. Start with the end in mind – superior patient outcome. Start with Simon Sinek’s ‘Why’? What is the purpose of your firms’ existence?

Many companies may have to change their business models not only in light of the new regulatory constraints from the impending UCPMP Code, but because of the patient’s high digital intelligence. Doctors and pharma companies will have to work hard to keep their online reputation intact, or even enhance it.

This comprehensive book will show how brand managers can adapt to changes and be in line with modern trends.

This book will take you through the seismic shifts in pharma branding and people
building.

However the fundamentals of pharma branding have not changed and may not change even in the phygital age. STP is here to stay. (Communication whether to doctors or patients will still be the core of marketing)

About the Authors

The book is the Holy Grail for people wanting a career in pharma marketing and also for those who have started their career and want to surge ahead in this profession. Every aspect of a being a pharma marketer is explained in a clear and crisp manner. This book is a must have for every pharma marketer.

Zena D'souza has around 25 years of experience in pharma marketing, strategy and B2B sales. She has worked for top pharma companies and also start-ups and thus has accumulated a rich and varied experience across therapies and geographies. She is currently a consultant to many pharma companies.

Vivek Hattangadi is a pharma veteran with over 48 years of pharma experience across sales, marketing and leadership positions. He is a guide and a mentor to many in the pharma industry. His simple style of writing aided by superb clarity of thought has made him a writer par excellence. Vivek is also a guest faculty in many pharma management B-schools.

Book Details

ISBN: 9781637544761
Number of Pages: 198
Dimensions: 7"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

Ratings & Reviews

WHAT DOES THE 21st CENTURY PHARMA CEO WANT FROM THE BRAND MANAGER?

WHAT DOES THE 21st CENTURY PHARMA CEO WANT FROM THE BRAND MANAGER?

(Not Available)

Review This Book

Write your thoughts about this book.

Currently there are no reviews available for this book.

Be the first one to write a review for the book WHAT DOES THE 21st CENTURY PHARMA CEO WANT FROM THE BRAND MANAGER?.

Other Books in Self-Improvement, Business & Economics

Shop with confidence

Safe and secured checkout, payments powered by Razorpay. Pay with Credit/Debit Cards, Net Banking, Wallets, UPI or via bank account transfer and Cheque/DD. Payment Option FAQs.