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Male Car Owners’ Perception and Buying Behaviour

Dr. G. Yoganandan, & Mr. E. Pugazh
Type: Print Book
Genre: Social Science
Language: English
Price: ₹223 + shipping
Price: ₹223 + shipping
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About the book
Indian passenger car industry is considered as the mother industry for many other industries. Industries like rubber, pain, glass, electrical and electronics industries get lot of demand from the passenger car industry and thereby they prosper or suffer along with car industry. The growth of Indian car industry can be associated with the fact that the India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several multinational automobile giants like BMW, Mercedes Benz, Hyundai, Nissan, Toyota, Volkswagen and Maruti Suzuki. Also, it should be noted that the new generation of employees who constituted the major chunk of the Indian middleclass exhibited more sending orientation rather than saving orientation. The car was once considered as a luxury item but slowly people started treating it as a facility. The Indian car buyers are price conscious and also expect less maintenance expense and low running cost. Therefore, the people, always has to think whether to go for petrol or diesel car since, the petrol car is cheaper in terms of initial purchase price and low maintenance cost but on the other hand, a diesel car is cheaper in terms of higher mileage and also cheaper fuel price (until now). The book focuses on the study that aimed at finding out the change in buying behavior of customers towards purchase of cars and their perception towards petrol and diesel cars. This book would be handy to researchers, undergraduate and postgraduate students belonging to management studies, commerce, economics and, sociology disciplines to understand the buying behavior through a real world case study.

About the Authors

Dr.G.Yoganandan is Assistant Professor, Department of Management Studies, K.S.R College of Arts and Science (Autonomous), Tiruchengode. He has 2 years of industrial experience and 13 years of teaching experience and has presented 30 research papers in international and national seminars. He has published 30 research articles in reputed international and national journals. In addition to this, he has written two books viz., Introduction to banking and Human Resource Management. He is also a regular guest speaker for various forums and management associations.
Mr.E.Pugazh is Research Scholar, Department of Management Studies, K.S.R College of Arts and Science (Autonomous), Tiruchengode. As an avid researcher, he has presented 4 research papers in national and international conferences. He is specialized in the area of Marketing Management.

Book Details

ISBN: 9781508792307
Publisher: Track 2 Publications
Number of Pages: 85
Dimensions: 8.26"x11.69"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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