First Author

Dr. K. Baranidharan, M.com., MBA., MSW., M.Phil., Ph.D Associate Professor, Department of MBA in Sri Sai Ram Institute of Technology, Chennai. He specializes in Finance & Marketing and has 22 years of teaching experience in Commerce & Management Subjects. He has actively published and presented papers in Highly Indexed Journals, Scopus and Web of Science and Conferences, and Patents in Management & Commerce Stream.
Second Author
Ms. Ilakkiya. T, MBA., SET., M.A(Pub. Admin)., PGDLL., (Ph.D.), Assistant Professor, Department of MBA in Sri Sairam Institute of Technology, Chennai. She is specialized in Marketing and Human resources and has 5.5 years of teaching experience in Management Subjects. She has actively participated and presented papers at both National and International Conferences. She has published indexed journals and a few patents in Management Stream.
Third Author

Mrs. Jhansi V. MBA., Assistant Professor, Department of Management Studies, Sri Sai Ram Institute of Technology, West Tambaram, Chennai. She has been teaching students of Management and Engineering for the past 5 years and also possesses industrial experience of 1.5 years.
Fourth Author
Dr. S. Sujatha, M.Com., M.Phil., Ph.D., Assistant Professor, Department of Commerce, Idhaya College for Women, Kumbakonam. She has 15 Years of Teaching Experience. She has published many National and International articles and attended many conferences. She has published Chapters and books under the guidance of the Head of the department and Principal.