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Brand Marketing

Perspectives & Case Studies
Dr Kisholoy Roy
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹550 + shipping

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Description

This book on Brand Management has all the facets of brand marketing explained in an extremely lucid and detailed manner. Each and every topic in contemporary brand management has been stressed with adequate exhibits and important data.
The book also has a rich repository of case studies that gives a complete and practical understanding of the world of product, celebrity, destination brands and more.

About the Author

Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level.

Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers.

He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.

Book Details

Publisher: Kisholoy Roy
Number of Pages: 493
Dimensions: 6"x9"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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