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Brand Marketing (eBook)

Perspectives & Case Studies
Type: e-book
Genre: Business & Economics
Language: English
Price: ₹299
(Immediate Access on Full Payment)
Available Formats: PDF

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A detailed and vivid explanation of the various concepts of brand marketing is what you will find in this book. A comprehensively written book focusing on Indian markets that will be found useful as a text or reference books by students pursuing their BBA and MBA programs across Indian universities.

Over and above that this book contain a rich repository of case studies that clarifies and gives a holistic and practical understanding of various facets of brand management

About the Author

Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level. Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers. He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.

Book Details

Publisher: Kisholoy Roy
Number of Pages: 555
Availability: Available for Download (e-book)

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