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(2 Reviews)

Do Case Studies have a Shelf Life?

Dr. Kisholoy Roy
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹199 + shipping

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This book titled Do Case Studies Have a Shelf Life is extremely thought provoking to say the least. The very tenet on which this book is based is innovative and can incite look of debates and deliberations. It is better for anyone to consider this book as an accompaniment to my previously published book on case studies titled How to Write and Teach Case Studies Effectively? as that can offer a more holistic idea not just about case studies but also regarding the basic idea behind the making of this book.
Apart from discussing about case studies and the way to design them, this book mentions about the elements that contribute to the shelf life of cases. It emphasizes on how to enhance the shelf life of case studies and how can not just the case writers and case development team but the marketing fraternity of cases and the teaching fraternity play a defining role in promoting and enhancing the shelf life of cases. The chapter titled Concluding Thoughts hopefully shall invite various supporting and conflicting opinions

About the Author

Dr. Kisholoy Roy is a Ph.D. in Management from IIT (Indian School of Mines), Dhanbad, one of the premier education brands in India. He is an Accredited Management Teacher certified by All India Management Association (AIMA), New Delhi. Roy did his Masters in Business Administration (MBA) in Marketing from Visva-Bharati University, Santiniketan, one of the central universities in India.
Dr. Roy has authored several publications that include case studies, articles, research papers and books. He has been considered a subject matter expert in the domains of brand communication, retail marketing and sales.
Apart from this book Dr. Kisholoy Roy has authored titles themed on case studies like How to Write and Teach Case Studies Effectively? and also Case Studies for Marketing Students; both have been phenomenal sellers in the online marketplace like amazon, kobo, lulu, flipkart, kindle, createspace and pothi.

Book Details

ISBN: 9780244001629
Publisher: Kisholoy Roy
Number of Pages: 62
Dimensions: 6.00"x9.00"
Interior Pages: B&W
Binding: Paperback (Saddle Stitched)
Availability: In Stock (Print on Demand)

Ratings & Reviews

Do Case Studies have a Shelf Life?

Do Case Studies have a Shelf Life?

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2 Customer Reviews

Showing 2 out of 2
Dr. Sanmeet Banerjee 7 years, 1 month ago

A Brilliant Idea

A great idea behind the making of this book. The idea is simple but then no one till date has thought of developing a book on this idea. Dr Roy has built a book around this idea and he has done it quite well. Suitable examples at suitable places makes the understanding smooth. Must recommend to all my faculty colleagues and research peers across institutions

Dr. B. Mukherjee 7 years, 2 months ago

Extremely Relevant and Interesting

This book authored by Dr Roy is a differentiated offering dealing with the subject of management case studies. The content is highly relevant and is a great eye opener for all stakeholders involved in case teaching and learning. Highly recommended for anyone who is sincere to understand the art and science of developing cases and disseminating case education.

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