This book perfectly explains the importance of celebrity endorsement while promoting a brand. It is indeed the best book which provides an excellent blending of theoritical and practical situation with improvised examples. One of the best books I have ever read.
Re: How to Execute Celebrity Endorsements for Enhancing Brand Preferences ?
This book is indeed a good and helpful book which provides knowledge about how brand preferences can be increased and made more attractive and better through celebrity endorsements.It is perfect for marketing students and professionals.