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Type: Print Book
Genre: Business & Economics, Education & Language
Language: English
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Description

AI in Digital Marketing: An Easy-to-Understand Textbook for College Students explores how Artificial Intelligence is shaping the future of marketing. Through clear explanations and practical examples, the book introduces students to the use of AI in enhancing digital marketing strategies. It helps learners understand how technology supports smarter marketing decisions and customer engagement. Ideal for commerce and management students, this book builds a strong foundation for understanding modern marketing trends.

About the Authors

Dr. P. Kathavarayan is the Head and Assistant Professor of Commerce at RAAK Arts and Science College, Perambai, Tamil Nadu, India. He has over 10 years of teaching experience and has guided more than 73 undergraduate and 46 postgraduate students. He has published 4 textbooks, 5 book chapters, and 12 research papers in reputed journals, and has presented nearly 36 papers in national and international conferences. His areas of interest include Finance, Marketing, and Statistical Analysis. He can be contacted at kathavarayanraak@gmail.com
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Mr. S. Lokesh Kumar is an Assistant Professor of Commerce at RAAK Arts and Science College, Perambai, Tamil Nadu, India. He has over 8 years of teaching experience and has guided more than 54 undergraduate and 35 postgraduate students. He has published 5 textbooks, 3 book chapters, and 7 research papers in reputed journals, and has presented around 22 papers in national and international conferences. His areas of interest include Finance, Marketing, and Human Resource Management. He can be contacted at lokeshkumarsadasivam@gmail.com
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Mr. C. Sriram is an Assistant Professor of Computer Science and Applications at RAAK Arts and Science College, Perambai, Tamil Nadu, India. He has 2 years of teaching experience and has guided more than 15 undergraduate students in their academic projects. His areas of interest include Artificial Intelligence, Machine Learning, and Deep Learning. He can be contacted at sriramcsri0306@gmail.com

Book Details

ISBN: 9788199164499
Publisher: YouWeWriters
Number of Pages: 97
Dimensions: 6.00"x9.00"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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