Description
Principles of Technopreneurship and Digital Innovation is a comprehensive academic textbook that explores the dynamic intersection of technology, entrepreneurship, and digital transformation in the modern business environment. The book provides a systematic understanding of how technological advancements and innovative thinking drive the creation and growth of new ventures. It covers essential concepts such as technopreneurship, digital business models, entrepreneurial ecosystems, data-driven decision-making, and sustainable innovation.
Dr. P. Prasad Babu is an accomplished academician with qualifications in MCA, MBA, and a Ph.D., possessing extensive experience in teaching, research, and academic administration. He has made significant contributions to the fields of Management Information Systems, entrepreneurship, and digital technologies. With a strong passion for integrating technology with management education, he has guided numerous students and research scholars. His academic work reflects a deep understanding of emerging trends in digital innovation and technopreneurship, making him a valuable contributor to contemporary business education.
Dr. AL. Chidambaram is a distinguished scholar holding an MBA, Ph.D., and PGDCA, with a rich background in management studies and computer applications. He has been actively involved in teaching, research, and curriculum development, focusing on entrepreneurship, business strategy, and digital transformation. His expertise lies in blending theoretical concepts with practical applications, enabling students to develop a strong foundation in modern business practices. Through his academic contributions, he has played a vital role in promoting innovation, research culture, and entrepreneurial thinking among students.