Brand Development And Insurance Industry

Description

The idea of 'health insurance' is at a nascent stage in India. A large number of health insurance schemes have been launched both in the public and private sector, since the economic reforms process began in the early 1990s. The stakeholders including the government and the insurance industry have been encouraging people to use health insurance as a mechanism to finance their health needs. Still there is a very little clarity about the issues relating to health insurance. Even among the economists. Health professionals and general public.

This book takes the reader to the basics of insurance. It tries to explain the branding involved in insurance. This book is expected to not only help the trainers who conducts the training programs on insurance but also the policy maker who could take more informed decisions.

About the Authors

Dr. Karmadkar Prakash Hemraj, MMS, PhD

The author of the book ‘Brand Development And Insurance Industry’ is Dr. Prakash H. Karmadkar is professor in Management, his area is Marketing Management, Operation and SCM. He is teaching MBA, MMS students for last 23 years. He guided 10 Ph.D. & 3 M. Phil. Students. He published 5 Books, Research Articles in International (30), National Journal (20) level research journal. He was awarded PhD (2002) from Dr. Babasaheb Ambedkar Marathwada University Aurangabad & Master of Management Science from University of Pune - First class. He is working as member of Local Inquiry Committee, subject expert member of Prof. selection Committee for Savitribai Phule Pune University.

Dr. Gaurav Sahni, B. Pharm, Diploma IPR, MBA, PhD

The author of the book ‘Brand Development And Insurance Industry’ is Dr. Gaurav Sahni, a Doctor of Philosophy in Business Administration. He is having rich experience in Health Insurance and has worked for various positions in Health Insurance Operations, Health Insurance Underwriting and Product Development. He has prepared the study materials on Insurance and has delivered lectures on Insurance in various institutes. He published various articles in management journals.

Book Details

ISBN: 9789354071621

Number of Pages: 139

Dimensions: 7"x9"

Interior Pages: B&W

Binding: Paperback (Perfect Binding)

Availability: In Stock (Print on Demand)

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