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The idea of 'health insurance' is at a nascent stage in India. A large number of health insurance schemes have been launched both in the public and private sector, since the economic reforms process began in the early 1990s. The stakeholders including the government and the insurance industry have been encouraging people to use health insurance as a mechanism to finance their health needs. Still there is a very little clarity about the issues relating to health insurance. Even among the economists. Health professionals and general public.
This book takes the reader to the basics of insurance. It tries to explain the branding involved in insurance. This book is expected to not only help the trainers who conducts the training programs on insurance but also the policy maker who could take more informed decisions.