Entrepreneurship is an educational textbook designed to help students understand the fundamental concepts, principles, and practices of entrepreneurship and small business management.
The book covers entrepreneurial competence, the business environment, industrial policies and regulations, business plan preparation, launching a small business, and the management and evaluation of small enterprises.
Written with an academic and examination-oriented approach, the book introduces students to entrepreneurial skills, business opportunities, financial planning, market assessment, project feasibility, human resource management, inventory management, marketing strategies, and business growth.
The book is suitable for students pursuing engineering and polytechnic courses, as well as readers seeking an introduction to entrepreneurship and business management.
- Covers essential concepts of entrepreneurship and entrepreneurial development.
- Explains entrepreneurial personality, skills, competencies, and environmental factors.
- Discusses industrial policies, regulations, and international business.
- Introduces business planning, SWOT analysis, project appraisal, and feasibility studies.
- Covers financial planning, inventory management, recruitment, production, and marketing.
- Explains small business growth strategies, product launching, incubation, and venture capital.
- Discusses business monitoring, evaluation, industrial sickness, and effective management.