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The What, the Why, and the How of Business Modelling

Step by Step Guide to Business Modelling using the Business Model Development Framework. Includes sample case study.
Dr. Wangchuk Chungyalpa
Type: Print Book
Genre: Business & Economics
Language: English
Price: ₹749
Price: ₹749
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The concept of business model is perhaps one of the most misunderstood topics in Business and Management. Even amongst the experts consensus is difficult to come by. Yet business model as a concept is considered today to be extremely important as it concerns, sustainability, profitability and scalability of businesses. Aimed at novice as well as seasoned experts, my book gradually leads the reader into a journey of Business Modelling. We start by exploring the concept of what constitutes a Business Model - its definition, component parts, and its role in the organization. Next comes how business models are created. Two approaches are highlighted – ontological approach vs non ontological approach. Readers are now introduced to the Business Model Ontology (BMO) (developed by Alexander Osterwalder). The BMO is the root ontology upon which the Business Model Canvas (BMC) is based and is perhaps the gold standard when it comes to business modelling. Finally, the readers are introduced to the Business Model Development (BMD) Framework. Above all else, a business model must support the business requirements, meet customer outcomes, and incorporate emerging technological innovations – core strengths of the BMD framework. The framework provides step by step guide on how to develop a business model. A number of templates and tools have been developed to ease the development process. A case study is used to demonstrate and highlight how the tools are to be used and for what purpose. As a whole the book is aimed at beginners new to the concept of business modelling as well as seasoned practitioners seeking more insightful ways for developing innovative business models.

About the Author

Dr. Wangchuk Chungyalpa is Asst. Prof (Sl. Gd.) at SRM University Sikkim, Department of Management. He has been working with SRM University Sikkim since 2016.
Prior to joining SRM University Sikkim he worked as Asst. Prof. with Sikkim Manipal Institute of Technology (SMIT) for seven years. He obtained his Ph.D. from SMIT, Management Studies Department in 2021. He holds a BBA and MBA degree from Pace University, Lubin School of Business, New York, USA. His industry experience includes eight years in the USA serving as Production Analyst for a private firm and IT Manager for a prominent international NGO. His areas of expertise are business modelling, process modelling, project management, business strategy and quality management. He has numerous articles and publications in peer reviewed journals. He is currently engaged in a project concerning social responsibility of businesses.

Book Details

ISBN: 9789356359109
Number of Pages: 387
Dimensions: 6.00"x9.00"
Interior Pages: B&W
Binding: Paperback (Perfect Binding)
Availability: In Stock (Print on Demand)

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